His winning entry, “Testing Times, Bold Choices,” written for Robert Floyd, Executive Secretary of the Comprehensive Nuclear-Test-Ban Treaty Organisation, stands as a masterclass in the art of persuasive, principled, and strategic communication. It underscores the imperative of bold leadership in the face of existential threats and reminds us that in diplomacy—as in business and governance—words can build bridges, rally nations, and avert disaster.
Dr. Alim Abubakre, Founder of TEXEM, UK, reflects on the significance of this milestone:
“In an era marked by geopolitical fragmentation, misinformation, and the climate emergency, strategic communication is no longer a soft skill—it is a survival skill. Charles Crawford’s Cicero win exemplifies how influential, value-driven communication can inspire bold leadership, unite divided communities, and ignite collective action. Leaders must learn not just to speak—but to speak wisely, courageously, and with purpose.”
Charles Crawford’s recognition is no accident. A former British Ambassador with a career spanning pivotal postings in South Africa, Serbia, and Poland, Crawford brings not only eloquence but lived experience in navigating the frontlines of global diplomacy. His win is a testament to his ability to translate complexity into clarity and galvanise action with moral urgency and strategic precision.
Today’s leaders must contend with a rapidly shifting global order—rising populism, AI-driven disruption, and environmental instability. In such a landscape, the ability to shape narratives that build trust, foster collaboration, and drive innovation is more essential than ever.
At TEXEM, we are proud to have Charles as one of our distinguished faculty members, enriching our programmes with his world-class expertise in negotiation, leadership, and strategic influence. He leverages TEXEM’s tested and proven methodology to help leaders to be more self aware and optimise their societal impact. His Cicero Award is not just a personal achievement; it is a clarion call to all leaders across sectors.
In testing times, leaders must make bold choices—not just in policy, but in how they communicate vision, values, and purpose. Strategic communication is a leadership imperative for those who aspire to not only survive—but to shape the future.
Congratulations, Charles. Your voice moves the world and reminds us all that the right words, spoken with wisdom and integrity, can shape legacies and transform nations.
—
Written by the TEXEM Team
www.texem.co.uk | Developing Strategic Leaders for Global Impact
